BIS-539 - Video Marketing
Course DescriptionVideo Marketing | Discover how to use online video to drive traffic to a website, boost business and build brand awareness. Learn how to shoot simple, effective videos and strategically use Google and YouTube to market a business. CEUs issued. $255 includes $133 fee. Note: Online course. Offered in partnership with Learning Resources Network Inc. (LERN).
Learner OutcomesIdentify the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles; Use a script or formula to follow that will help to shoot content with ease for both educational and sales purposes; Recognize how to increase search engine optimization with videos for better rankings in Google and YouTube; Recognize how to do target market research and shoot videos based on that research.
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