Course Description

Video Marketing | Discover how to use online video to drive traffic to a website, boost business and build brand awareness. Learn how to shoot simple, effective videos and strategically use Google and YouTube to market a business. CEUs issued. $255 includes $133 fee. Note: Online course. Offered in partnership with Learning Resources Network Inc. (LERN).

Learner Outcomes

Identify the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles; Use a script or formula to follow that will help to shoot content with ease for both educational and sales purposes; Recognize how to increase search engine optimization with videos for better rankings in Google and YouTube; Recognize how to do target market research and shoot videos based on that research.
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