Course Description

Wedding Flowers: Business Essentials | Learn to write the proposals, agreements and consultations required to set up a wedding flower business in the floral industry. Examine the business licensing process for Maryland and other business-related topics such as marketing, advertising and insurance. $130 includes $10 fee.

Learner Outcomes

Identify the flower choices, requirements, and associated costs pertaining to weddings; Develop an understanding of how to conduct a consultation with a bride, and create an appropriate wedding flower proposal; Recognize the requirements to apply for a business license, how to file sales and use tax by B file, and the benefits of having a business plan for financial success; Determine the correct business insurance required for a wedding floral business and the industry standard for coverage; Explore the methods to market a wedding flower business including bridal shows, print, digital social media marketing and discuss how to build a marketing plan.
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