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Course Description

Developing a Coaching Business | Explore what is required to start and grow a coaching business. Develop skills in brand identity, marketing, promotion, consultative sales, relationship building and effective communication. Focus on Customer Relationship Management (CRM). Note: Students must purchase required textbook. Contact Laura Howard at lehoward1@aacc.edu for required textbook information. CEUs issued. $242 includes $18 fee.

Learner Outcomes

Describe and discuss a Coaching business model; Identify and describe the competition for marketing strategies; Develop an integrated marketing plan; Implement a marketing plan.
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