Course Description

Introduction to Social Media | Learn about social media, the top sites and their role in business and personal life. Examine case studies and discuss how businesses use social media for communication, customer retention, branding, marketing, market research and needs assessment. CEUs issued. $205 includes $108 fee. Note: Online course. Offered in partnership with Learning Resources Network Inc. (LERN).

Learner Outcomes

Use specific success metrics to evaluate the appropriateness of different sites; Create clear goals and objectives for improving business success through social media; Create strategies for incorporation of social media into an overall business plan; Evaluate and track the impact of social media in meeting business goals.
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