Course Description

Marketing Using Social Media | Explore major social media including Twitter, LinkedIn and blogging, and how to use it to engage customers and clients. Develop a two-way communication and marketing strategy for an organization using social media. CEUs issued. $205 includes $108 fee. Note: Online course. Offered in partnership with Learning Resources Network Inc. (LERN).

Learner Outcomes

Identify and use the social media sites best suited to business needs; Prepare social media groups for communication with clients and customers; Use social media as a means to build customer loyalty and achieve a variety of business goals; Use social media to "put a face" on an organization and brand; Create a profile that best serves the goals of an organization and maximizes communication.
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