CMD-397 - Nonprofit Fundraising Essentials

Course Description

Nonprofit Fundraising Essentials | Explore the basics of fundraising for nonprofit organizations. Learn how to plan and implement annual fund and special fund drives as well as more strategic projects involving corporate and foundation relations, major gifts and planned giving. CEUs issued. $123 includes $85 fee. Note: Online course. Offered in partnership with ed2go.

Learner Outcomes

Describe the differences between unrestricted, restricted and in-kind gifts, development of an annual fund timeline and how to structure donor levels; Identify the benefits of involving volunteers in an annual fund appeal by mail, or phone; List ways to identify foundations that match an organizations fundraising target and how to write a query letter, prepare a grant proposal and prepare to handle post award reporting requirements; Distinguish how major gifts differ from planned gifts and the connection such gifts play in a capital campaign; Demonstrate how use of Web technologies, social networking sites and fundraising software can aid in building an online community, refine a targeted search and identify donor and funding prospects.