Course Description

Define electronic commerce and its importance to contemporary business. Learn terms and vocabulary to discuss electronic issues and technologies. Identify the advantages of electronic commerce in specific business strategies. Explore topics in electronic commerce, including marketing, social networking, and legal and tax issues. Develop scenarios for maximizing the use of electronic commerce. CEUs issued. $382 includes $10 fee.  Note: All sections also offered for credit as BPA 156 or  CTA 156.

Learner Outcomes

Describe the various e-commerce business model; identify the advantages and disadvantages of various e-commerce platforms and payment systems; demonstrate an understanding of e-commerce supply chain management; determine the ethical, legal, and regulatory concerns for an e-commerce business model; develop an e-commerce marketing strategy.
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